THE TURBO SNAKE’S PITCHMAN.

THE TURBO SNAKE’S PITCHMAN. I posted here that Mary Jane had bought a Turbo Snake and that it was “pitchman approved.” Philip Delves Broughton had an article in the Financial Times (February 7) about Anthony Sullivan, the pitchman behind a number of infomercials, including the ads for the Turbo Snake. I learned that one of the advantages for the “Call now” message which is part of television pitches is that it provides immediate information about the market for a product. Sullivan pointed out that making and selling the Turbo Snake is risky because there is no intellectual property protection so that somebody else could come out with a competing “Turbo Worm.” However, six million Turbo Snakes have already been sold. We are satisfied customers.

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