WHY DO PEOPLE WATCH BAD MOVIES? MY THEORY. My theory of bad movies is one that I have long held, based on a number of observations. If you are getting together with friends to watch a movie, a bad movie gives a much better chance to talk and interact with those friends. A good movie which commands attention is a distraction. Twitter is simply talking with friends on a large scale.
The market niche for bad movies consists of people who are going to watch a movie in a group.