A SIMPLE WAY TO FOOL CONSUMERS.

A SIMPLE WAY TO FOOL CONSUMERS. I posted here on some ways sellers can shift a consumer’s demand curve.Tim Harford in this weekend’s Financial Times suggests the frequent use of random markups. His example is a medium-sized package of washing powder which is priced much higher than the equivalent price for the small or large size. The theory is that price-conscious consumers will notice –and the others won’t.