SCROOGENOMICS REVISITED.

SCROOGENOMICS REVISITED. In David Blake’s review of SCROOGENOMICS in the Times Literary Supplement (December 18 & 25), he notes that one reason that presents are not well chosen is that —our of politeness—there is little feedback by which we can learn about another’s preferences. I had never thought of it before, but the teenagers I posted on here, who believed you should tell your grandmother you didn’t like her present, were promoting economic efficiency.