MEMORIES AND MARSHMALLOWS. Thinking about choices between present and future is more complicated if pleasure in the present will give rise to happy memories in the future. Experiments with young children avoid these complications because we assume that when children make choices, they will not take into account future memories. Experiments with cookies and marshmallows also avoid these complications because cookies and marshmallows don’t give rise to many memories. On the other hand, Proust found happiness in the memories arising from the taste of a cookie.

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